Life is hard. Beer shouldn't be. This Pacific Pale Ale was brewed to be crisp, refreshing, and go down nice and easy. It's as Easy As: Pie, Lemon Squeezy, Falling off a log, ABC, Doing up velcro shoes, Juggling one ball, Cooking up a pre-cooked sausage, Looking after a goldfish, Growing Mint, and Doing the 'Corpse' yoga pose. Yep it's so easy you could drink it with your eyes closed.

A hallucinatory, mind-bending, consciousness-expanding, dream-like experience is not what you'll find in this can. It's just a beer, man. But, this cloudy IPA does have a gnarly hit of Riwaka, Simcoe, and Mosaic hops, with a tropical citrus flavour, and a totally piney finish. At least it's a trip for your taste-buds. Far out.

Hold on to an Emerson's tasting where ever you go. The beach, the backyard, the back of beyond, or even just your place. This mini bar contains a carefully curated selection of favourites, so you can take your taste-buds on a journey, even while you're on a journey. Just make sure you keep it somewhere cold - this isn't actually a real fridge.

The kaleidoscope was invented by a scotsman by the name of Brewster. So, it seems appropriate to name a brew after his creation. The words mean beautiful and form. And thats exactly what you'll get from this hazy pale ale. It's a kaleidoscope in your mouth.

The Orange Roughy's scientific name is Hoplostethus atlanticus. Which roughly translates as, hazy, hoppy pale ale with a tropical fruit aroma, citrus flavour, and malty backbone. In the past, the roughy has been subject to unsustainable practices - completely selling out. Thanks to the hard work of our brewers, numbers are now on the rise. Careful you don't exceed your quota, though.

Dunedin born & brewed.

As a young man, Richard Emerson was a huge fan of the Dunedin Sound. Being deaf, he couldn't hear the music, but he could feel it. From the jangling guitars reverberating through the speakers, to the buzz reverberating through the gigs. This beer is a tribute to The Sound, made with NZ hops for a bold local flavour, that will reverberate around your taste buds.

You did well to seek out the West Coast IPA. Inspired by a West Coast heavy metal band, it's noisy on the nose the piney, tropical aromas, then head bangs on the taste buds, with citrus and passionfruit flavours, leading to a bitter hoppy finale. Now lift this not-so-heavy piece of metal and enjoy.

If you've been mowing your super-long lawn, running super-fast, or out in the super-hot sun, you'll need to super-quench your super-thirst. This Pacific Pilsner has been dry-hopped with NZ and US hops to make it super-tasty, while it's light body and crisp finish make it super-refreshing. At just 4% ABV, and 40% lower in carbs, you can feel slightly-smug, too.

If you're looking for a planet friendly, plant-based alternative to cow's milk you've come to the right can. Oatski is a collaboration with Emerson's friends at Otis Oat M!lk. 200 litres of Southland-grown oat milk went into the tank with Motueka, Rakau, Simcoe, and Mosaic hops. The result is a rich, fruity, hazy IPA, with a luxuriously creamy mouthfeel. They haven't tried it on cereal yet, but it's great in a glass.

New Zealand's first American style IPA, released in 2008, has gone on to be New Zealand's most awarded beer. In recent years, it has won six back to back Best in Class trophies around the world including New Zealand, Australia and Sweden.

This is a classic West Coast (USA) style IPA. It has a dry finish, with limited malt sweetness, which accentuates the hop flavour and hop bitterness. So the beer is punchy on hop flavour, and firm lingering hop bitterness. The bitterness is 66 IBU - hoppy, bitter, dry.